Johny K. Johansson: search on Z-Library

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1

The rate of penetration by multinationals into emerging markets: evidence from BRIC

Johansson, Johny K., Leigh, Laurence

Journal:

Multinational Business Review

Year:

2011

Language:

english

File:

PDF, 110 KB

english, 2011

2

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

Johny K. Johansson, Susan P. Douglas and Ikujiro Nonaka

Journal:

Journal of Marketing Research

Year:

1985

Language:

english

File:

PDF, 1.52 MB

english, 1985

3

Japanese Management: What about the "Hard" Skills?

Ikujiro Nonaka and Johny K. Johansson

Journal:

The Academy of Management Review

Year:

1985

Language:

english

File:

PDF, 477 KB

english, 1985

4

Customer‐oriented cost cutting: process management at Volvo

Hertz, Susanne, Johansson, Johny K., de Jager, Flip

Journal:

Supply Chain Management

Year:

2001

Language:

english

File:

PDF, 636 KB

english, 2001

5

Market Segmentation with Multivariate Aid

Douglas L. Maclachlan and Johny K. Johansson

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 391 KB

english, 1981

6

The Marketing of Nationsby Philip Kotler; Somkid Jatusripitak; Suvit Maesingee

Review by: Johny K. Johansson

Journal:

Journal of Marketing

Year:

1998

Language:

english

File:

PDF, 674 KB

english, 1998

7

The performance of global brands in the 2008 financial crisis: A test of two brand value measures

Johny K. Johansson, Claudiu V. Dimofte, Sanal K. Mazvancheryl

Journal:

International Journal of Research in Marketing

Year:

2012

Language:

english

File:

PDF, 324 KB

english, 2012

8

The Role of Price in Multi-Attribute Product Evaluations

Gary M. Erickson and Johny K. Johansson

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 239 KB

english, 1985

9

International Advertising || The Sense of "Nonsense": Japanese TV Advertising

Johny K. Johansson

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 997 KB

english, 1994

10

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

Johansson, Johny K., Douglas, Susan P., Nonaka, Ikujiro

Journal:

Journal of Marketing Research

Year:

1985

Language:

english

File:

PDF, 1.12 MB

english, 1985

11

JAPANESE EXPORT MARKETING: STRUCTURES, STRATEGIES, COUNTERSTRATEGIES

Johansson, Johny K., Nonaka, Ikujiro

Journal:

International Marketing Review

Year:

1983

Language:

english

File:

PDF, 516 KB

english, 1983

12

The esteem of global brands

Johansson, Johny K, Ronkainen, Ilkka A

Journal:

Journal of Brand Management

Year:

2005

Language:

english

File:

PDF, 192 KB

english, 2005

13

An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship

Richard M. Helmer and Johny K. Johansson

Journal:

Journal of Marketing Research

Year:

1977

Language:

english

File:

PDF, 1.92 MB

english, 1977

14

Multinational Production: Effect on Brand Value

Johny K. Johansson and Israel D. Nebenzahl

Journal:

Journal of International Business Studies

Year:

1986

Language:

english

File:

PDF, 638 KB

english, 1986

15

Scale-dependent automatic shifts in brand evaluation standards

Claudiu V. Dimofte, Johny K. Johansson

Journal:

Journal of Consumer Psychology

Year:

2009

Language:

english

File:

PDF, 246 KB

english, 2009

16

Negative Country-of-Origin Effects: The Case of the New Russia

Johansson, Johny K., Ronkainen, Ilkka A., Czinkota, Michael R.

Journal:

Journal of International Business Studies

Year:

1994

Language:

english

File:

PDF, 676 KB

english, 1994

17

Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues

Johny K. Johansson, Douglas L. MacLachlan and Richard F. Yalch

Journal:

Journal of Marketing Research

Year:

1976

Language:

english

File:

PDF, 782 KB

english, 1976

18

JAPANESE MARKETING FAILURES

Johansson, Johny K.

Journal:

International Marketing Review

Year:

1986

Language:

english

File:

PDF, 503 KB

english, 1986

19

An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship

Helmer, Richard M., Johansson, Johny K.

Journal:

Journal of Marketing Research

Year:

1977

Language:

english

File:

PDF, 1.30 MB

english, 1977

20

Determinants and Effects of the Use of ″Made in″ Labels

Johansson, Johny K.

Journal:

International Marketing Review

Year:

1989

Language:

english

File:

PDF, 676 KB

english, 1989

21

The Sense of “Nonsense”: Japanese TV Advertising

Johansson, Johny K.

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 1.24 MB

english, 1994

22

Exploiting globalization potential: U.S. and japanese strategies

Johny K. Johansson, George S. Yip

Journal:

Strategic Management Journal

Year:

1994

Language:

english

File:

PDF, 1.76 MB

english, 1994

23

Rivalry as Synergy? The Japanese Automobile Companies' Export Expansion

Dominique M. Hanssens and Johny K. Johansson

Journal:

Journal of International Business Studies

Year:

1991

Language:

english

File:

PDF, 725 KB

english, 1991

24

Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects

Erickson, Gary M., Johansson, Johny K., Chao, Paul

Journal:

Journal of Consumer Research

Year:

1984

Language:

english

File:

PDF, 474 KB

english, 1984

25

Competition for market share in the presence of strategic invisible assets: The US automobile market, 1971–1981

Gary M. Erickson, Robert Jacobson, Johny K. Johansson

Journal:

International Journal of Research in Marketing

Year:

1992

Language:

english

File:

PDF, 1.34 MB

english, 1992

26

PRICE‐QUALITY RELATIONSHIP AND TRADE BARRIERS

Johansson, Johny K, Erickson, Gary

Journal:

International Marketing Review

Year:

1985

Language:

english

File:

PDF, 412 KB

english, 1985

27

International Product Positioning

Johansson, Johny K., Thorelli, Hans B.

Journal:

Journal of International Business Studies

Year:

1985

Language:

english

File:

PDF, 4.57 MB

english, 1985

28

Brand Reality: The Japanese Perspective

Johansson, Johny K., Hirano, Masaaki

Journal:

Journal of Marketing Management

Year:

1999

Language:

english

File:

PDF, 1.04 MB

english, 1999

29

Japanese marketing in the post-bubble era

Johny K. Johansson, Masaaki Hirano

Journal:

Thunderbird International Business Review

Year:

1996

Language:

english

File:

PDF, 1.12 MB

english, 1996

30

International alliances: Why now?

Johny K. Johansson

Journal:

Journal of the Academy of Marketing Science

Year:

1995

Language:

english

File:

PDF, 602 KB

english, 1995

31

Multinational Production: Effect on Brand Value

Johansson, Johny K., Nebenzahl, Israel D.

Journal:

Journal of International Business Studies

Year:

1986

Language:

english

File:

PDF, 6.64 MB

english, 1986

32

JAPANESE CONSUMERS: WHAT FOREIGN MARKETERS SHOULD KNOW

Johansson, Johny K.

Journal:

International Marketing Review

Year:

1986

Language:

english

File:

PDF, 335 KB

english, 1986

33

Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues

Johansson, Johny K., Maclachlan, Douglas L., Yalch, Richard F.

Journal:

Journal of Marketing Research

Year:

1976

File:

PDF, 652 KB

1976

34

Negative Country-of-Origin Effects: The Case of the New Russia

Johny K. Johansson, Ilkka A. Ronkainen and Michael R. Czinkota

Journal:

Journal of International Business Studies

Year:

1994

Language:

english

File:

PDF, 721 KB

english, 1994

35

International Product Positioning

Johny K. Johansson and Hans B. Thorelli

Journal:

Journal of International Business Studies

Year:

1985

Language:

english

File:

PDF, 512 KB

english, 1985

36

[untitled]

Review by: Johny K. Johansson

Journal:

Journal of International Business Studies

Year:

1987

Language:

english

File:

PDF, 214 KB

english, 1987

37

Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects

Gary M. Erickson, Johny K. Johansson and Paul Chao

Journal:

Journal of Consumer Research

Year:

1984

Language:

english

File:

PDF, 418 KB

english, 1984

38

A Generalized Logistic Function with an Application to the Effect of Advertising

Johansson, Johny K.

Journal:

Journal of the American Statistical Association

Year:

1973

Language:

english

File:

PDF, 441 KB

english, 1973

39

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Dimofte, Claudiu V, Johansson, Johny K, Ronkainen, Ilkka A

Journal:

Journal of International Marketing

Year:

2008

Language:

english

File:

PDF, 98 KB

english, 2008

40

The high resolution Powder Neutron Diffractometer PUS at the JEEP II reactor at Kjeller in Norway

Hauback, Bjørn, Fjellvåg, Helmer, Steinsvoll, Olav, Johansson, Kjell, Buset, Ole Tore, Jørgensen, Johny

Journal:

Journal of Neutron Research

Year:

2000

Language:

english

File:

PDF, 3.02 MB

english, 2000

41

Branding in the Global Marketplace || Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Claudiu V. Dimofte, Johny K. Johansson and Ilkka A. Ronkainen

Journal:

Journal of International Marketing

Year:

2008

Language:

english

File:

PDF, 2.08 MB

english, 2008

42

The Role of Price in Multi-Attribute Product Evaluations

Erickson, Gary M., Johansson, Johny K.

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 396 KB

english, 1985

43

International product positioning

Johny K. Johansson, Hans B. Thorelli, E. W. Kelley

Journal:

Thunderbird International Business Review

Year:

1986

Language:

english

File:

PDF, 103 KB

english, 1986

44

Japanese consumers: what foreign marketers should know

Johny K. Johansson

Journal:

Thunderbird International Business Review

Year:

1986

Language:

english

File:

PDF, 134 KB

english, 1986

45

Effects of Nationality on Global Strategy

George S. Yip, Johny K. Johansson and Johan Roos

Journal:

Management International Review

Year:

1997

Language:

english

File:

PDF, 1.49 MB

english, 1997

46

Exploiting Globalization Potential: U.S. and Japanese Strategies

Johny K. Johansson and George S. Yip

Journal:

Strategic Management Journal

Year:

1994

Language:

english

File:

PDF, 915 KB

english, 1994

47

A Generalized Logistic Function with an Application to the Effect of Advertising

Johny K. Johansson

Journal:

Journal of the American Statistical Association

Year:

1973

Language:

english

File:

PDF, 740 KB

english, 1973

48

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

Dimofte, Claudiu V, Johansson, Johny K, Bagozzi, Richard P

Journal:

Journal of International Marketing

Year:

2010

Language:

english

File:

PDF, 161 KB

english, 2010

49

The new ‘Brand America’

Johansson, Johny

Journal:

Place Branding and Public Diplomacy

Year:

2005

Language:

english

File:

PDF, 188 KB

english, 2005

50

Japanese Service Industries and their Overseas Potential

Johansson, Johny K.

Journal:

Service Industries Journal

Year:

1990

Language:

english

File:

PDF, 1.56 MB

english, 1990

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